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Research papers

Life after 50

The phenomenon of the ageing society in Western Europe is one with which we are aware but with which we have not even begun to come to terms. We still think of the older age group as a homogeneous unit, whereas they are more heterogeneous than...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Vicki Drummond, Greg Smith, Leon Kreitzman
Company: Nielsen
June 15, 1991
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Citation

Drummond, Smith and Kreitzman (1991a, June 15). Life after 50. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/life-after-50